• EMEA Digital Marketing Manager

    Job Locations UK-London
    Brand/Group
    International EMEA
    Job Function
    Marketing
    Type
    Full Time
  • General Function

    Logo

    Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Keds, Merrell, Saucony, Sperry, and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.

    To provide creative inspiration and perspiration to the Saucony brand (both Performance and Originals) and to support brand development and marketing.

     

    Primary Duties

    • Drive Saucony EMEA team to think digital first.
    • Provide insights and leadership for EU MMs around digital campaigns and activity, enabling EMEA marketing teams in achieving our region-wide objectives, using Digital
    • Provide direction for all Saucony EMEA digital activity including websites and owned and paid media, including social media.
    • Support content creation for all EMEA brand websites subject to the direction given by Marketing Director and country Marketing Managers, and in doing so work closely with in-house ecomm teams and external web management agencies.
    • Creation, management and distribution of digital assets to support the Saucony Social Media channels, aligned to brand stories with the express ambition of meeting EMEA marketing objectives.
    • Support the brand objective of engaging the running community, both digitally, but also in person. This should involve utilising networks such as Instagram, Facebook and Twitter, but also Strava and other tools.
    • Build a strong working relationship with the Wolverine Europe ecommerce team to ensure the brand is always presented as required on the subsidiary (ecommerce) websites
    • Provide direction to the Saucony EMEA 3P / Distributor websites CMS to ensure a consistent approach across EMEA through the central co-ordination of standards, calendars and content management.
    • Direct EMEA Marketing Assistant regarding activating web and social content
    • Add creative input to Originals launch packs from overall creative direction through to photography and feel of presentation.
    • Manage video/image creation for B2B training channel (Brandlive).
    • Any other duties as reasonably requested

    Knowledge, Skills and Abilities Required

    REQUIRED:

    • Strong IT skills including Social Media, MS Office 
    • Experienced PowerPoint user – ability to build eye-catching presentations 
    • Ability to manage and drive projects from design to execution and within deadlines 
    • Creative thinker  
    • Excellent oral and written communication skills, fluent in English 
    • Must be totally multi-cultural, with a well-balanced attitude towards all societies.

    PREFERRED 

    • Adobe Creative Suite (Photoshop, InDesign and Premiere) 
    • Personal connection with running and sport 
    • Willingness to work within a team 
    • Self-motivated 
    • Strong work ethic 
    • Ability to establish and maintain effective working relationships both internally and externally. Influencing skills required.  
    • Additional languages an advantage.

    WORKING CONDITIONS

    • Job based in Kings Place, London – 95% of the time 
    • Normal office environment.  
    • Travel may be required (EMEA) 
    • Must be willing to spend occasional nights away. 
    • Must be prepared to work occasional weekends

    Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).

    The above statements are intended to describe the general nature and level of work being perfomed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

     

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