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Product Line Manager, Merrell

Product Line Manager, Merrell

International EMEA
Job Locations 
Job Function 
Full Time

More information about this job

General Function



Merrell believes nothing should get in the way of enjoying active outdoor adventures. Merrell hiking boots, trail running shoes and apparel are built on Merrell’s outdoor heritage, quality and performance. The trail is the core of our design philosophy and has continued to guide us in the development of innovative products that inspire and enable enjoyment of the outdoors.



This role aligns with our strategic goal of driving growth in the EMEA region across both owned and 3rd party markets. It involves the management of the Brands product collections for the EMEA region, including regional product developments.


Primary Duties

  • Drives, manages and edits all regional inputs to the global product process for the design and development of market right product for the EMEA region and key International markets.
  • Responsible for the compilation of a seasonal footwear brief and line plan for Europe. Key contact between sales, marketing, merchandising and global product development.
  • Creates concept briefs with considerations for the end user, product feature/benefit and cost structure.  Work directly with global product development in assuring product cost and integrity exists in the collections.
  • Collects and reports regularly on key competitor, market and product activity.
  • Maintain the product development schedule for the region, coordinates, and manages development milestone meetings for the regional management team.
  • Identify opportunities and needs for regional SMUs and manages the development process of special make-up requests with the global PD team.
  • Organizes and prepares reports, market intelligence and information to provide for the timely and efficient input into all stages of the global product development process.
  • Works directly with global product development on product specification management, materials management to suit regional consumer needs.
  • Manages the logistics of product data capture from brief stage through final stock number assignment, pricing and launch to market.
  • Assures new product commercialisations are in line with brand objectives.
  • Oversees and ensures consistency in product pricing and distribution planning.
  • Performs duties consistent with the company’s Affirmative Action Plans/Equal Employment Opportunities goals and policies.
  • Manages appropriate regional benchmark meetings with the support of the global team i.e. Pre-Line & Lockdown.
  • Work with marketing teams to ensure that communication efforts are in line with product/project briefs
  • Develop a network of influencers, consumers and retail buyers to gather insights into market & product trends and identify appropriate opportunities for the brand.
  • Contributes to the seasonal ‘Go To Market’ plans with regards to segmentation, Core collection highlights and range merchandising direction.
  • Extensive travel within Europe and the USA.

Knowledge, Skills and Abilities Required

  • Bachelor’s degree in related field or equivalent work experience.
  • 5+ years experience in the footwear field.
  • At least 2yrs experience in a similar role i.e. brand PLM or retail buyer position
  • Thorough understanding of the footwear industry and shoemaking process.
  • Strong oral and written communication skills.
  • Must have strong presentation skills
  • IT Proficient with strong analytical skills.
  • Must be able to demonstrate strong consumer insights
  • Must have a collaborative approach and be able to work across a matrix structure.
  • Must be able to influence key stakeholders in order to meet regional objectives.
  • Has to be comfortable with a high level of autonomy

Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).